Brian GormanA proposal without a follow-up system depends on memory, motivation, and whatever else is competing for your attention that day. That is not a sales process. It is a hope-based revenue strategy.
Brian GormanA referral from a respected CPA, attorney, banker, or existing client can shorten the sales cycle before the first conversation even starts.
Brian GormanReplace unpredictable referrals with a Lead Profit Engine that attracts qualified clients, automates lead generation, and drives measurable business growth.
Brian GormanFor most CPAs, recruiters, and fractional executives, "sales" is a dirty word. They prefer the term "business development," which usually translates to: "I hope someone refers a client to me this month."
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