Brian GormanA proposal without a follow-up system depends on memory, motivation, and whatever else is competing for your attention that day. That is not a sales process. It is a hope-based revenue strategy.
Brian GormanMany marketing agencies report clicks, leads, conversions, and revenue. Far fewer connect those numbers to contribution margin, customer acquisition cost, lifetime value, and cash flow.
Brian GormanA referral from a respected CPA, attorney, banker, or existing client can shorten the sales cycle before the first conversation even starts.
Brian GormanToo many business owners receive polished agency reports filled with impressions, click-through rates, and blended return on ad spend.
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